It’s all in the details: an introduction to UX Writing and Microcopy

By Jesse Viana| Copywriter & Community Manager at Monday

UX Writing: improving user’s experience with small details

What’s the importance of UX Writing, you might ask? It’s very simple and it comes down do this: it must tell the users what they need to do, where they are and where they’re going next. Its purpose is to guide, to lead and, most importantly, to help them achieve (successfully) what they came looking to do. It needs to offer solutions, to solve problems, and to actively engage with the users.

  1. Understand who you are, what your product is, and who your audience and target are. Think about what you want them to feel while interacting with your product and, most importantly, what you don’t want them to feel.
  2. Speak directly to the users, embrace the power of “you”. This will help establish a good relationship on both-ends, while immediately catching their attention. And always ask yourself: How will your product make their life better?
  3. Don’t forget to always read what you wrote, to edit whatever you don’t need, as many times as you see fit, and to always let your users know what they are looking at. It may seem super basic information, but trust me: it’s important!
  4. When you have your tone-of-voice settled, your product’s benefits and features all sorted out, and when you finally understand who you are and who your customers may be, you are finally ready to describe whatever you’re communicating in a simple and understandable way.

What is Microcopy? Isn’t it the same as UX Writing?

The answer to this question is simple: microcopy actually addresses product concerns far beyond UX. But if we settle for microcopy as UX writing, we cut out extra benefits before we even start writing. It’s essential to look at them as a full package, as complementing one another. Let’s learn the difference between them.

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