Diving deeper in E-commerce: Guest checkout vs Customer accounts

Be my guest — Checkout as guest

  • The emails provided by users may only be sent notifications and not newsletters with promotions or other similar content
  • They will not be able to request reviews after the purchase
  • Difficulty reviewing, modifying or tracking orders
  • Inability to easily reorder products
  • Customer service finding it time-consuming or difficult to assist shoppers with theirs orders
  • Inability to link a customer’s order history

The easier and interactive way — Checkout as customer

One way or another

Checkout examples

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