5 tips for a Sustainable Digital Design

Photo by Elena Mozhvilo on Unsplash

1. Dark mode is better than light mode

Darker colors require less energy to illuminate than brighter ones. In fact, black is the lowest energy-consuming color, and white is the most intensive. Colors impact the interface accessibility, so try to balance accessibility and energy efficiency.

2. Good UX Design keeps users from being misled and avoids unnecessary page loadings

Shorter user journeys are great for users, but they also save energy by reducing the amount of time spent online and the number of pages open. Providing the exact amount of information needed to complete a task — and nothing more — is the trick, so prioritize your users’ true needs.

3. Reducing imagery size

Using images efficiently is one of the best strategies to reduce file sizing and energy use, while also improving web performance. Just make sure that all images have a justifiable purpose.

4. Take it easy when choosing fonts

Multiple typefaces and multiple font weights can increase energy use and cause slow performance. When the time comes, use custom fonts attentively or try using those already on the users’ devices.

5. Be careful not to use and abuse videos and animations

Did you know that videos constitute the largest use of energy of a website? And that autoplay uses unnecessary bandwidth and can undermine the user experience? Yep, and so do animations. These last ones are double trouble: large files that need more processing and that distract the users from their purpose on the page. When thinking about including them, ensure that you’re doing so wisely.

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