5 Things Great Design Teams do for their Clients

A great design team is working together happily and cheerfully.
Photo by Priscilla Du Preez on Unsplash
A designer is talking with stakeholders to understand their needs and business objectives better.
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1. Understanding their business (what they are putting on the line) 🧠

First, you need to acknowledge that clients are the ones who are investing (and taking the most risks) into building a product with you. It is often the case when they only have one shot at capturing the right investors/clients to keep their product alive, so don’t let your ego running around: they’re not risking their business’ future based on assumptions.

  • What are your business objectives?
  • How will you perceive success in this project?
  • What is your go-to-market strategy?
  • How many stakeholders will we have involved in the decision-making?
  • What are the strengths of your competitors? And what do they do wrong?
  • How much time will your team spend on this project?
A designer is talking remotely with the stakeholder’s team. He knows how essential it is to keep proper feedback and project updates.
Photo by Maxime on Unsplash

2. (How to give proper) feedback and (ask for) updates 👥

Clients are not your day-to-day co-workers who understand the overstep of the process and the project. They’re your partners, and as such, they have their own agendas, methods of work, and goals to achieve. Having this mindset present, great design teams introduce their stakeholders to their work. This way, they can be closer to the design process and feel in sync with the ongoing project.

  • Maintaining regular status updates
  • Suggest shorter deliverables updates: it helps for better feedback and keeping projects on track.
  • Present your findings in easy and “digestible” ways.
  • Explain your solutions in a “non-designer” language (clients don’t always understand what you say).
  • Demonstrate how your solution relates to the clients business goals
A designer understands how the client’s team will measure the project’s success by defining essential vital points.
Photo by Austin Distel on Unsplash

3. What will determine success? 🧭

Great design teams crave metrics because they know how important it is to build products that can impact both their users’ lives and their client’s businesses. So, and in that light, it’s essential to ask your clients how they plan to define success and how they expect your product to impact their business goals after launch.

  • What is the outcome you hope to achieve?
  • What % of new users do you expect to come after this design or redesign?
  • How do you intend to measure your users’ satisfaction?
  • How much business revenue would you expect coming after this project?
  • How many user retentions would you consider as successful?
  • How do the decision-makers estimate the project’s success?
A designer is looking to the insights from a previous workshop. Is analyzing how they can or will impact the project’s goals.
Photo by Bonneval Sebastien on Unsplash

4. Focus on the goal, not the plan 👁️

The best design teams know that sometimes the initial strategy needs a little tweaking to better fit the final objective(s). In other words, they embrace change and even suggest it. Getting attached to (your) strategies will only make you build average solutions and, in the end, present something that the market doesn’t want.

A developer is looking into his screen while he is coding.
Photo by Arif Riyanto on Unsplash

5. Keep dev teams in the loop ♾️

As in all digital products, great design teams bear in mind development efforts and costs, (Since we don’t live in a Neverland world). Development teams need to be considered when designing your projects, as your work will impact theirs. In the end, this will translate into a more friendly handoff while keeping the client’s costs reduced to an acceptable value.

Yes, you can 💪

It’s totally in your grasp to build an awesome team, being an existent one or a new one. The secret to success is to follow our humble advice: empathy, co-creation, trust, and constant communication.

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