5 Things Great Design Teams do for their Clients

A great design team is working together happily and cheerfully.
Photo by Priscilla Du Preez on Unsplash
A designer is talking with stakeholders to understand their needs and business objectives better.
Photo by Headway on Unsplash

1. Understanding their business (what they are putting on the line) 🧠

  • What are your business objectives?
  • How will you perceive success in this project?
  • What is your go-to-market strategy?
  • How many stakeholders will we have involved in the decision-making?
  • What are the strengths of your competitors? And what do they do wrong?
  • How much time will your team spend on this project?
A designer is talking remotely with the stakeholder’s team. He knows how essential it is to keep proper feedback and project updates.
Photo by Maxime on Unsplash

2. (How to give proper) feedback and (ask for) updates 👥

  • Maintaining regular status updates
  • Suggest shorter deliverables updates: it helps for better feedback and keeping projects on track.
  • Present your findings in easy and “digestible” ways.
  • Explain your solutions in a “non-designer” language (clients don’t always understand what you say).
  • Demonstrate how your solution relates to the clients business goals
A designer understands how the client’s team will measure the project’s success by defining essential vital points.
Photo by Austin Distel on Unsplash

3. What will determine success? 🧭

  • What is the outcome you hope to achieve?
  • What % of new users do you expect to come after this design or redesign?
  • How do you intend to measure your users’ satisfaction?
  • How much business revenue would you expect coming after this project?
  • How many user retentions would you consider as successful?
  • How do the decision-makers estimate the project’s success?
A designer is looking to the insights from a previous workshop. Is analyzing how they can or will impact the project’s goals.
Photo by Bonneval Sebastien on Unsplash

4. Focus on the goal, not the plan 👁️

A developer is looking into his screen while he is coding.
Photo by Arif Riyanto on Unsplash

5. Keep dev teams in the loop ♾️

Yes, you can 💪




We co-create with ambitious leaders to build better businesses. We use strategy & design to transform businesses from within.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Designing for Accessibility and Inclusion

Screenshot of the talk organisers and guest speaker on theGoogle Meet platform.

Designers: Copy needs some love too

Ego, and 10 ways to keep it in check.

Top of the muffin to you!

Muffin top

Well aEi Wito’ Whithe’ _ life Lines” _\\| PrayPraying-

The beginning of a new chapter

Critical Analysis of Maeda Design in Tech Report 2017 and How Samsung Trashed the Value of Design

Jamie —An illustrator, believes the efficiency comes first

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


We co-create with ambitious leaders to build better businesses. We use strategy & design to transform businesses from within.

More from Medium

Adapting the Design Sprint Process to Drive Personal Decisions

Meeting the Moment With a Brand System

It’s not just UX, CX, or WX… Enterprises need to focus on TX!

Total eXperience Model encompassing all — persona, vectors, channels, methodology and measure — copyright Rammesh Rajagopal

Designing Team Values

Graphic depicting the word “values” as a series of connected dots