5 Things Great Design Teams do for their Clients

A great design team is working together happily and cheerfully.
Photo by Priscilla Du Preez on Unsplash
A designer is talking with stakeholders to understand their needs and business objectives better.
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1. Understanding their business (what they are putting on the line) 🧠

  • What are your business objectives?
  • How will you perceive success in this project?
  • What is your go-to-market strategy?
  • How many stakeholders will we have involved in the decision-making?
  • What are the strengths of your competitors? And what do they do wrong?
  • How much time will your team spend on this project?
A designer is talking remotely with the stakeholder’s team. He knows how essential it is to keep proper feedback and project updates.
Photo by Maxime on Unsplash

2. (How to give proper) feedback and (ask for) updates 👥

  • Maintaining regular status updates
  • Suggest shorter deliverables updates: it helps for better feedback and keeping projects on track.
  • Present your findings in easy and “digestible” ways.
  • Explain your solutions in a “non-designer” language (clients don’t always understand what you say).
  • Demonstrate how your solution relates to the clients business goals
A designer understands how the client’s team will measure the project’s success by defining essential vital points.
Photo by Austin Distel on Unsplash

3. What will determine success? 🧭

  • What is the outcome you hope to achieve?
  • What % of new users do you expect to come after this design or redesign?
  • How do you intend to measure your users’ satisfaction?
  • How much business revenue would you expect coming after this project?
  • How many user retentions would you consider as successful?
  • How do the decision-makers estimate the project’s success?
A designer is looking to the insights from a previous workshop. Is analyzing how they can or will impact the project’s goals.
Photo by Bonneval Sebastien on Unsplash

4. Focus on the goal, not the plan 👁️

A developer is looking into his screen while he is coding.
Photo by Arif Riyanto on Unsplash

5. Keep dev teams in the loop ♾️

Yes, you can 💪

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